One common way to understand a business’s sustainability efforts is using a concept known as the triple bottom line.įree E-Book: How to Be a Purpose-Driven, Global Business ProfessionalĪccess your free e-book today. However, defining what sustainability means, solidifying clear and attainable goals, and formulating a strategy to achieve those goals can be daunting. Business leaders are increasingly realizing the power of sustainable business strategies in not only addressing the world’s most pressing challenges but driving their firms’ success. The general goal of a sustainable business strategy is to positively impact the environment, society, or both, while also benefiting shareholders. One thing that isn’t uncertain, according to the online course Sustainable Business Strategy, is the need for change. Monumental challenges-including climate change, poverty, and inequality-are at the forefront of daily life and seemingly becoming ever more urgent.
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